Setup guide · updated 4 October 2026
How to promote your Vinted or Depop shop on TikTok and Instagram
On Vinted and Depop, your listings compete with thousands of others in search. Social media lets you build your own audience — people who come looking for your shop specifically. You don't need a huge following; a few hundred people who like your style can keep a small resale shop busy. Here's what to post, how to send people to your listings, and how to keep it going without it taking over your life.
1. Get your shop link ready
Your Depop shop is at depop.com/ followed by your username. Your Vinted profile has its own address too — open your profile and use the share option to copy it. On Instagram you can add up to five links in your bio (Edit profile → Links), so add your shop there. On TikTok, a clickable bio link isn't available to every account (it depends on account type and follower numbers), so don't rely on it: always put your shop name and username on screen and in the caption as well.
2. Pick a niche people can recognise
'I sell clothes' is hard to follow. 'Y2K denim', 'vintage football shirts', 'kids' bundles' or 'designer finds under £20' gives people a reason to follow you rather than just one listing. You can still sell other things — but your content should make it obvious what your shop is about within a few seconds.
3. Video formats that work for resellers
- Sourcing haul: what you found at the charity shop, car boot or wholesale bale, and what you paid. People love the hunt.
- Styling: one item styled three ways, on you or on a mannequin. It sells the item and your eye.
- Before and after: crumpled to steamed, stained to clean, dull to photographed.
- Pack an order with me: proof that real people buy from you, plus satisfying packing footage.
- What sold this week: a quick round-up that shows your shop moves (and nudges people to check what's left).
- Restock drop: 'new pieces go live Sunday at 7pm' — gives people a reason to come back at a set time.
- Measurements and fit: a quick try-on with honest notes on sizing cuts down questions and returns.
4. End every video with where to buy
Viewers who like an item need to know exactly where to find it. Finish each video with a clear 'Shop on Vinted' or 'Shop on Depop' card showing your shop name, and say it out loud. If someone asks about a specific item in the comments, reply with the listing title so they can find it in your shop search. On Instagram Stories, use the link sticker to point straight at a listing.
5. Make it a routine
- Batch film: shoot several items in one session while the lighting's set up, then post through the week.
- Post at a consistent time, ideally just before you list new stock.
- Repurpose: the same vertical video can go on TikTok, Reels and YouTube Shorts.
- Use Stories for the quick stuff — 'just listed', 'price drop', 'last one' — and save the effort for main posts.
Selling as a business
If reselling has become a business for you, check each platform's rules for business sellers — Vinted, for example, has a separate Pro account for businesses. Presenting yourself clearly as a business (with a logo and consistent branding) also builds trust with buyers who are wary of buying second-hand.
Common mistakes
- Only posting listings: a feed of product photos with prices reads like an advert. Show the hunt, the styling and the personality.
- No shop name on screen: if people can't find you after watching, the video did nothing for your sales.
- Poor lighting: daylight near a window beats any filter.
- Chasing trends that don't fit your shop: a viral sound is fine, a totally unrelated video won't bring buyers.
- Giving up after a week: social media rewards consistency. Give a routine a couple of months before judging it.